Sigma Design India: Elevating Brand Presence
A Case Study on Rebranding for Premium Positioning
Jaydip Lahkar
Brand Designer
The Rebranding Journey
In particular, I had the privilege of spearheading the comprehensive rebranding initiative for Sigma Design India. The primary objective was to elevate the brand to an elegant and luxury status, aligning with our positioning as a premium branding agency. This case study delves into the intricacies of this transformation, showcasing the strategic decisions and creative elements that culminated in a visually striking and impactful brand presence.
Objectives:
> Achieve an elegant and luxury brand image.
> Enhance market positioning.
> Increase brand visibility and recognition.
MOODBOARDS
BRANDING
Thank you for joining us on this journey through Sigma Design India's rebranding success story. The evolution of our brand has been a collaborative effort fueled by passion, creativity, and a relentless commitment to excellence.
